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Native Ad with Lead Capture

Updated

Product Overview

Native Ad with Lead Capture form not only makes it easier for consumers to register their details whilst keeping them in the REA ecosystem, but it will improve customer ROI and workflows by reducing the risk of inaccurate reporting if the consumer is taken offsite.

Available across single images and carousels, the main benefit of Native Lead Ad is keeping the consumer on the Search Result Page to submit an enquiry.

  • Improved user experience and functionality by enabling the consumer to enquire on site
  • Pre-fill for logged-in MyREA users
  • Users are kept within the REA ecosystem for full visibility of performance
  • Improved CPL performance, attribution & reporting
  • Available across all platforms (web and app)

Product construct

  • Native Lead Ads is a lead capture form on realestate.com.au for a Native ad (Product information for Native Ads here)
  • Available for Native Single Image & Carousel

Details

  • Name and Email Address are mandatory on lead capture form
  • The hero image on lead capture form will match the hero image used on Native Ad
  • Character limit for Project Title is 40 characters inc spaces
  • Character limit for Description is 250 characters inc spaces
  • The customer has the choice of one CTA button: Enquire, Click for more.
  • If the customer has a Native Carousel ad the image used on the lead capture form will be the image that was clicked on by the user

There are two ways to receive Native Lead Ad leads:

  1. LMS – By default, leads for the Native Ad with Lead Capture form are sent via LMS. Under this method, there is no CRM Integration available. Customers can parse/scrape the lead emails to ingest them into their CRM

  2. CRM Integration with Project Profiles – customers with an active Project Profile can opt to have their leads sent in the same way as their Project Profile.
  • Under this method customers can integrate with the REA Partner Platform Lead API, view leads in Ignite, and parse/scrape the lead emails
  • To enable this method the Project Profile ID needs to be provided in the Native Wizard during setup
  • If a customer has already integrated with the REA Leads API to access Project Profile leads in their CRM, then lead ad leads should automatically appear in their CRM (we advise the customer tests at the start of the campaign)
  • If a customer hasn’t integrated with the REA Leads API, then technical work is required by their CRM provider (Partner Platform Lead API documentation found here)
  • Customers can also parse/scape the lead emails which are in the same format as Project Profile leads

 

Note: If the linked Project Profile expires then leads will not be sent to the customer. Under this configuration, leads will not appear in LMS.